Category : conference sessions

It's been several years since web standards were championed by designers and developers alike. But even now, the majority of web sites and web services aren't standards-compliant or fully accessible.

If you want your content or services searched and consumed by millions of web and mobile users, designing and developing with standards isn't an option - it's a necessity.

Learn how to implement standards across browsers, platforms and devices, and hear from experts on how semantics help web sites, search engines, and ultimately, people.

Utility computing takes the ideas of utility energy provision and applies it to the world of IT, so that companies buy computing resources in much the same way that they buy electricity - charged according to metered usage. This market is growing, and will continue to grow in three distinct areas - SaaS, FaaS and HaaS.

It heralds in a new way of operating on the web, benefiting developers by reducing "yak shaving", business by reducing non-strategic costs and it may even benefit Ducks.

This session covers the concepts, economics, technologies, players, benefits and pitfalls as well as the future development of this field. It also explains what this might mean to those who work in IT, how the relationship between IT and Business will change, how new markets should form and why Ducks matter.

Huge sets of data are generated every day by people using online applications, whether they're blogging, shopping, or just clicking on links. Many techniques for analyzing and interpreting these datasets exist in the fields of data-mining and machine learning, making it possible to use this data to draw new conclusions and build predictive models.

This talk will use this idea to explore some analyses of how bloggers and buyers cluster together, what message boards tell us about psychographics, predictive models for hotness and home prices, and other insights that can be gleaned from publicly available data.

I'll show you the way the data was collected, an overview of how the algorithm works, and some results.

On November 6th, Google launched the OpenSocial API. This API is designed to let application developers create their apps once and have it applied to all social networks.

In this session learn about the new APIs, what they provide access to (profile, storage, and activity), their GData counterparts, and what sites will be accepting them.

Analysts tell us that the market for in-game and virtual world advertising is expected to grow by a factor of ten in the next five years. But this is still a new frontier and marketers are confused about what's required to reach audiences in these worlds and what they can expect from investing in this area.

We'll look at the most common and the most creative approaches to reaching these cyber-citizens, highlight common pitfalls, and discuss how to measure the effectiveness of these programs.

Design patterns for brochureware and editorial sites are well-established. In fact, they’re so simple and formulaic that even waterfall development processes can churn them out.

A producer has an idea, a designer mocks it up in Photoshop and then client-side types and engineers go all agile on its ass. But what happens when you’re pushing into web apps or social media? What happens when an absence of hierarchy makes left-hand navigation redundant? What do you do when design practice blurs into URLs and data structures, and where your service breaks the frame of the browser and start appearing in hardware, in desktop applications or on other people’s sites?

In this session, Tom will talk about new literacies that designers need to build things that are native to a web of data, the blurring and interplay between designers and developers and what it means to rapidly iterate in small multi-disciplinary teams to find the heart and soul of a new concept.

The security landscape has changed dramatically in the past 12 months.

Unless you are aware of Intranet Hacking, CSRF, Javascript Highjacking, and the many ways to fool an XSS filter, it's likely that your web application will not be secure.

Attackers used to concentrate on ActiveX, but now Javascript, CSS and even simple HTML elements have are used against websites.

This session will outline the challenges facing the inhabitants of this strange world called 'Web 2.0' and the options for protection, both from the point of view of site owners, and web users.

You build your application, hopeful to gain a large audience. You follow other peoples advice on how to make it run fast, but do you know how to keep it running fast; or keep it running at all.

Covering monitoring, performance analysis, EC2 & S3 and disaster recover it tries to show you how to lay the proper foundation, while still being small and nimble, so that when you grow large you can continue to run.

Good design is much more than good looks: it translates what your users really need into the product they’ll want to use and love. For many startups however, “design" remains a mystery and an expensive art: they often think that they don’t have the time, money or expertise while they underestimate the impact that good design would have on their product. But going through the process doesn’t have to be expensive or complicated - and good design always starts simple.

This session will cover the essentials of interaction design methods and specific adaptations that have proven successful at several tight-ship startups: how to go from research through defining your users and iterative validation, all the way to launch and continuous improvement - while always keeping it simple, quick and cheap. Your users will love it and your release schedule, too.

As you move from one social network to another, you're forced to re-declare not just your profile, but to find all of your friends all over again. Freely giving away the username and password to your online email address book has become a modus operandi when joining any new online service.

Fortunately open standards and technologies can help to solve this problem. OpenID is already taking root and helping to put control of your identity online back into your hands,

Microformats make it easy to exchange profile information in a standard fashion, and new technologies like OAuth allow for richer integration between services in a more secure and user mediated fashion. Each social network consists of people and relationships, making up a small part of the entire social graph spanning the 6.6B people in the World.

Shouldn't technology help you move your relationships between services as well? With a bit of glue between these standards, this is becoming increasingly possible with many companies and services working to make it a reality.

Make traffic, not money - that seems to be the mantra of many Web 2.0 sites. Yet, as many VC-backed companies start to explore exit opportunities, successful execution of the business model is key.

So how do you translate consumer adoption into hard dollars? Network effects are probably the single most important driver for the remarkable success of Web 2.0 properties...can these be used to fuel the revenue generation engine, and how?

Are the low CPM troubles of social networks a sign that advertising is not the solution? And what kind of content do consumers actually pay for? Where are the trade-offs between the different models?

These and other questions will be answered, along with a look at the current market situation and the future of monetization on the web.

New applications like Twitter, Facebook, Jaiku, and Pownce have rapidly emerged as the leaders in the exploding lifestreaming niche.

This networked form of communication has been compared to talking on a partyline, and the flow of updates, insights, and recommendations is having a big impact on how people perceive web sociality.

What are the long-term impacts of this new medium on media, business, and society?

The 2.0 web world is more than just embedded technology - it is a philosophy.

Companies who embrace this thinking are more flexible, agile, and innovative in their strategy and approach, but moving in this direction means rethinking structure, management style, workflow, and culture.

How teams are structured, educated, and implemented in your organization is key. Are you a design firm, individual freelancer, or corporation trying to migrate past 'old-school' thinking and move yourself, management, or team into a more progressive era?

Come hear how others have made innovation a priority - through carefully guided leadership and an environment that fosters creative thinking and collaboration.

Speakers :
-- Leisa Reichelt
-- Fred Oliveira
-- Matt Patterson

Microformats allow you to extend the limited semantics of HTML, thus allowing for a richer web of data. By embedding microformats into HTML it is possible to use the semantic meaning to extract unambiguous data from the web that can then be used in other applications.

Microformats focus on how people are already publishing their data online. This session focuses on the more technical aspects of microformats, how they interact with other Semantic Web technologies such as GRDDL and SPARQL, along with a look at browser plugins to detect microformats and browser integration.