Category : workshops

Everyone's doing it - the poster children for "Web 2.0" are built on top of the LAMP stack.

The next generation of web-based applications are built with free tools, with few people understanding the best way to scale these applications out. But patterns emerged very early on - all of these applications share some common architectural principles that seem to be working.

In this brief state-of-the-world, we'll look at the various approaches to scalable internet application architectures and what we can learn from them.

What do game designers, neurobiologists, and filmmakers know about creating passionate users? How can we take better advantage of how the brain works to reach our users at a deep emotional level that inspires their enthusiasm and participation?

The latest research in cognitive science, brain chemistry, and psychology can help you figure out how to get attention and keep it.

We'll look at how to work around the brain's natural filters that keep your message from getting in. We'll explore the techniques game developers use to keep users engaged and wanting more, and how these techniques can be applied to virtually any kind of communication. Most importantly, we'll look at the lessons learned from the organizations and individuals who've succeeded at turning on the hearts and brains of their users. Whether you're looking to drive up the hits on your web site, increase membership and involvement, or build a passionate "fan" base around your product, service, or cause, the answer lies in reverse engineering the things for which people are passionate, and finding ways to implement those same attributes in what we offer.

For newcomers and industry veterans alike, this fast-paced, informative workshop takes a deep dive into Web 2.0 with detailed coverage of the specific design patterns and business models driving the next generation of the Web.
To illuminate the discussion along the way, many examples for Web 2.0 are examined and deconstructed.

Designed as a helpful on-ramp to the subject matter and conversations at Web 2.0 Expo, this session provides a "panoramic view" of the concepts, terminology, technologies, and ground rules for building products and services on the Web today.

This workshop will also include at least one hands-on activity to be completed in small groups. Note: This is an accelerated half-day version of Web 2.0 University's Web 2.0 Bootcamp.

You've got a hot idea, but where do you go from there? How should you organize the company and get funding?

Reshma Sohoni and Saul Klein fresh off their first seedcamp are going to share their experiences and knowledge. They'll also bring in some of the advisors and veterans of Seedcamp such as Founders’ Link, Oliver J and Lukasz G, Samwers, Klaus H, Jane H. F., Christoph Maire, Eric Wahlforss, Alexander Ljung, Target Partners, Neuhaus, EarlybirdCapital, Max at Atlas, 3i, Doughty Hanson.

In the session will begin with some Seedcamp companies sharing their experience of forming companies.

Following there will be a panel of Angels, VCs, and Seedcamp mentors talking about getting a team together to develop an idea, developing the product, and the right stages of getting funding. Q&A to follow. The tutorial will end with small group breakout sessions.

Speakers :
-- Saul Klein
-- Oren Michels
-- Reshma Sohoni
-- Lukasz Gadowski
-- Maximilian Niederhofer
-- Gerald Heydenreich
-- Felix Petersen
-- Christophe Maire
-- Klaus Hommels
-- Oliver Jung
-- Paul Jozefak
-- Oliver Beste
-- Stefan Tirtey
-- Fabian Hansmann
-- Olivier Schuepbach
-- Stefan Glaenzer
-- Gayathri Radhakrishnan
-- Bjoern Baehre
-- Eric Wahlforss

Despite the widespread adoption of social applications (social networking, file sharing, instant messaging, and blogs, to name only the most well-known) creating applications that foster social interaction is hard.

It is altogether too easy to approach application development from an information management mindset and miss the greater social context: people interacting to accomplish personal aims, exploring their identity through social groups, and working in online marketplaces.

It is these three contexts - personal, group, and market - that form three complementary and distinct tiers of social applications. Users may opt to use an application for very personal reasons - signing up for a web filing sharing service to transfer a file to a colleague - but they become consistent users, and invite others to use the application, because of the social dimension: how well does the application support the users’ needs for social integration?

Effective social applications bring people into the foreground by making the social dimension intuitive and natural, and integrating information flow into the social. Information architecture must take a back seat to social architecture.

This workshop explores the principles of successful social applications, and presents a Social Architecture approach to model new - or remodel existing - applications. Examples of well-designed and successful social applications - including Flickr, Last.fm, Facebook, and Upcoming.org - are explored in the search for general characteristics and recurring design motifs. A number of badly designed sites are contrasted with "well-socialized" alternatives.

The workshop includes two group activities to explore the application of the approach in small team settings.

Ajax is becoming a part of almost every web application. Users expect this and are increasingly disappointed when page refreshes occur for trivial updates. An Ajax framework can help you create or update your application.

During this three-hour session Simon Willison, co-creator of Django and OpenID advocate, will take you through the scenarios where you'll want to use Ajax. He'll teach basic the fundamentals of Ajax as well as advanced techniques. Simon will also explore the frameworks such as Dojo, Prototype/Scriptaculous, jQuery and YUI you can use to make improving your web app that much easier and faster. Along the way you'll be writing code to test out the items you're hearing about.

After five years of working with major telecoms and media companies to understand where to play and how to win in a business environment that seems to re-invent itself every few months, we've come to learn what separates the companies that succeed in the networked economy from those that have been left in its wake.

The key to identifying the strategies and business models that withstand the next wave of disruptive hype requires getting honest about the real assets you bring to the table and finding ways to work with the network instead of fighting the changes it represents. This means explicitly changing the way you work and collaborate to set direction, scope opportunity, and build capabilities to rapidly assess business changes and react to them ... or choose not to react.

Whether you're from a large corporation or a consultancy (or even a start-up still searching for a business model), this workshop will provide new frameworks and mindsets that you can immediately put to use to understand your opportunities in a web2.0 world.

Great sessions in the keynotes area, specially the interviews with tariq krim, the Kathy Sierra speech and the "entreprise 2.0" by the author of wikinomics

I think the first day was the better, the sessions were longer and the speakers can go deeply into the themes they talk about.

The overal sessions were ok but i think that the sessions in the future must be longer, i speak to some people at the worshop and all of them think the same way...the topics were covered but the need more information.

The workshops was a great start to the conference. Especially for a "not web 2.0" person.

The SEO workshop was great and Marcus is a super speaker, and he had a lot to tell. Many great points, and many ideas to work with.

Furthermore was the What is Web 2.0 mit Dion Hinchcliffe also a great introduction to the wonders (and pitfalls) of Web 2.0. Dions talk inspired you to go find out more on the magic web 2.0 phenomenon.