Trends in Search Engine Optimization and Search Engine Marketing

Businesses are spending vast sums on Google AdWords and other pay-per-click engines every month, but don't spend equivalent energy optimizing their site for Google and the other search engines.

SEO won´t work instantly (as long as you´re playing by the rules given by the engines), but in the long term it can get you a lot of free traffic, if you can achieve great organic rankings.

When it comes to SEO, there are many myths floating around. The search engines tend to tell you what NOT to do, but won´t tell you what you really need to do in order to rank well in their search result-pages.

So what are the latest trends in Search Engine Optimization, and how will it develop in the next couple of years? Which strategies are black, grey and/or white hat, and can guarantee better rankings on a long term basis? What are the key success factors in developing a Search Engine Marketing Strategy? And how can you interweave all different forms of Search Engine Marketing to one complete strategy?