Marketing 2.0: Get Conversational!

I am sitting in this session right now. There appears to be very little prepared, and I feel like I am sitting and watching the 3 people in the front have a conversation I am not involved or interested in. I was disappointed to see Kathy Sierra was not part of the presentation of this session as advertised.

I thought that this session was particularly underwhelming. There was very little opportunity for questions from the audience, nothing new or interesting from my point of view. All really generic and talking about big brands. I would have liked to have heard much more about what opportunities marketing 2.0 presents to real businesses - SME's in particular

For a session that is called 'get conversational', it wasn't very conversational at all. I was looking forward to see Kathy Sierra lead a well organised debate, but what I saw was a presenter that talked way too long, didn't tell anything (ok, hardly anything - I put up some things of course) intersting and asked the most obvious questions in the little time that was left. I would very much like to comment on the speakers, but they did not talk too much as a result of the speech of the moderator.

I absolutely agree to what bart said. I was expecting to hear something that goes beyond "common knowledge" about web 2.0, but I was absolutely disappointed. the announcement that web 2.0 will change our lives was not surprising (at least on a web 2.0 expo)!