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Business Models for Web 2.0 Companies
Make traffic, not money - that seems to be the mantra of many Web 2.0 sites. Yet, as many VC-backed companies start to explore exit opportunities, successful execution of the business model is key.
So how do you translate consumer adoption into hard dollars? Network effects are probably the single most important driver for the remarkable success of Web 2.0 properties...can these be used to fuel the revenue generation engine, and how?
Are the low CPM troubles of social networks a sign that advertising is not the solution? And what kind of content do consumers actually pay for? Where are the trade-offs between the different models?
These and other questions will be answered, along with a look at the current market situation and the future of monetization on the web.
Christian Leybold
- Christian Leybold
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Really interesting workshop. Some good suggestion about alternative ways to increase potential adv revenues for social network sites. My idea is that Christian is a very smart guy with the right experience and with more time should be really interesting talk with him more in detail about adv business models but also about other internet models like transactions.
Nicola Gasperini