Twice the Speed and Half the Cost: Interaction Design for Fast-paced Startups

Good design is much more than good looks: it translates what your users really need into the product they’ll want to use and love. For many startups however, “design" remains a mystery and an expensive art: they often think that they don’t have the time, money or expertise while they underestimate the impact that good design would have on their product. But going through the process doesn’t have to be expensive or complicated - and good design always starts simple.

This session will cover the essentials of interaction design methods and specific adaptations that have proven successful at several tight-ship startups: how to go from research through defining your users and iterative validation, all the way to launch and continuous improvement - while always keeping it simple, quick and cheap. Your users will love it and your release schedule, too.