Blogs, Social Networks and Podcasts: Corporate Communications 2.0

I'm afraid I found this session really disappointing. The two guys on the panel really didn't "get" corporate blogging, as far as I'm concerned. They're "not there yet". Some of Stowe's questions made this quite obvious.

Giving consulting in this area myself, I have a pretty good idea of what the important elements in corporate blogging are, and I didn't see them appear clearly in this panel.

It would have been way more interesting to at least have one person on the panel (and not the moderator) who comes from the "blogging side" -- who understands corporate blogging from a cluetrain/blogger perspective, rather than a one-sided approach from the corporate world.

I mean, without wanting to be rude, it'd be nice to hear from people who actually *know* something about corporate blogging.

Using the tools does not mean one has made the strategic and cultural changes that "2.0" might point to.

Dear Stephanie,

Thank you for your feedback. I obviously didn't make the point. Correct, we are - compared to other companies - at the beginning of a change. A change we have to undertake. Believe me, for corporates this isn't easy.

However, my task in the panel wasn't to talk about corporate blogging only, but to take a broader perspective on the things happening. Therefore get into a discussion. And that was very active.

My theses were:

1. Socialware enables companies to have virtual infinite rack space on topics.

2. Corporate communications 2.0: enabling the long tail.

3. B2C Internet usage will have a massive impact on corporations. Since the usage of today's applications will be habits of the future (if they aren't already).

4. Ingnoring the change, companies will loose tomorrow's customers and employees.

I am happy to discuss these as well as corporate blogging since this is what we are doing right now.

Oliver