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The idea of building communities around products and brands is not new, but the rise of social networks and the advent of Web 2.0 have changed your customers' expectations of online communities.
At the same time, marketers have new tools for building connections not only with the brand but also among members of the community, and for fostering and engaging in the market conversation.
What are the key success factors in developing and cultivating communities? What tools are available? How can marketers understand brand management in the context of active online communities?
Speakers :
-- Konstantin Sixt
-- Bjoern Negelmann
-- Christian Clawien
-- Nils Andres
This session was really boring because the participants stated only things that are really, really obvious to anybody who has ever read an article about Web 2.0.
Johannes