Disrupting the Platform: Harnessing social analytics and other musings...

The Facebook Platform has made accesible one of the richest demographic subsets available, yet most developers are content to create applications that rely on old world interaction.

The data available radicalises the way businesses, marketeers and developers can exploit the social graph. This enables application architects to visualise the intuitive and hence make applications that are responsive, and thus subsequently immerse the user in his own social network rather than that of the product or service being conveyed; an inherently more intimate interaction and hence more persuasive.

This presentation explores the various possibilities, pitfalls and future hopes surrounding the Facebook API in general, but also in relation to the way developers can make more socially aware applications.

Speakers :
-- Ankur Shah
-- Gi Fernando