What Happens To Print as the Web Rises

This panel will cover the shifts and moves in the whole traditonal media landscape and the role the Web played/ plays in that changing media landscape.

It will begin with short presentations of the results of the three newspaper-surveys done by Luca Conti (Italy), Robin Hamman (UK) and Steffen Bueffel (Germany). All three analyses have been inspired by the Binvings Groups 2006 study of "The Use of the Internet by America’s Newspapers".

The discussion portion dive into the following trends: Decline in circulation, reach of (young) audience(s). Ad revenues shifting towards the Web, new big players on the scene (Google, Yahoo, MSN etc.), Web 2.0 and Social Media (Bloggers, Podcasters etc.)

As a sneak peak here is some data from the 2006 German study on the use of interactive and "web2.0-like" features of Germany's Newspapers. They took the 100 most read papers based on circulation. In ( ) they have included our guess on what will change in the follow study of this year (- = decline, + increase).
* Message board: 49% ( - or no significant change)
* RSS-Feeds: 43% (+*)
* Videos: 37% (+++)
* RSS (Categories): 36% (+)
* Reporter Blogs: 21% (+)
* ... with comments enabled: 19% (+)
* Chat: 14% (- or no significant change
* Reader-comments on news stories: 10% (+++)
* Blogroll: 9% (+)
* Podcasts: 8% (++)
* Registration: 8% (+)
* RSS-Feeds (full story): 5% (no significant change)
* "most read": 5% (+)
* Social Bookmarking: 0% (+)

Speakers :
-- Igor Schwarzmann
-- Sam Sethi
-- Falk Lueke
-- Robin Hamman
-- Luca Conti
-- Steffen Bueffel