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We know that social networks and other participatory sites are new online gathering places for consumers, and that these consumers are highly involved and keen interacting, not just consuming content.
Because of their high traffic and intense involvement, these sites are very interesting for advertisers… but are Web 2.0 consumers receptive to advertising? What kind of impact does a banner insertion have in a social network?
This panel will discuss the effectiveness of advertising on social networks and other user-generated sites, as well as corporate willingness to devote advertising budgets given the various unknowns.
Speakers :
-- Axel Schmiegelow
-- Nate Elliott
This is an interesting topic - but why did sevenload come in and give us a sales pitch?! That is bad practice at a conference!
Dejah Meldem