The whole "media" category was missing

I found the Expo overall interesting, and liked a lot the workshop, "hands-on" model

But I think that the entire category "media" was missing: except for one (small) panel about newspapers, there were no experiences / case studies / experts / storytelling etc about big media companies - or from them

How is Web 2.0 applying to traditional media's Internet strategies? Newspapers, televisions, etc. What are they doing, and what are they not doing (and why)?

I think that this would have been a very interesting line

Thanks,
Alberto D'Ottavi
-- http://infoservi.it