Company representatives buzz off!

As a web marketing manager representing a large international manufacturing company I was quite surprised to meet several speakers and sessions only addressing or appreciating Entrepreneurs, VCs and Journalists. I spoke to at least 3-4 others who was left with the same impression.
An idea for the next Expo event could be to make sessions and key notes targeted directly to the attending segments. After all that's what Web 2.0 is all about... listen to the masses and give them what they demand.