Tag : nov 6th

As you move from one social network to another, you're forced to re-declare not just your profile, but to find all of your friends all over again. Freely giving away the username and password to your online email address book has become a modus operandi when joining any new online service.

Fortunately open standards and technologies can help to solve this problem. OpenID is already taking root and helping to put control of your identity online back into your hands,

Microformats make it easy to exchange profile information in a standard fashion, and new technologies like OAuth allow for richer integration between services in a more secure and user mediated fashion. Each social network consists of people and relationships, making up a small part of the entire social graph spanning the 6.6B people in the World.

Shouldn't technology help you move your relationships between services as well? With a bit of glue between these standards, this is becoming increasingly possible with many companies and services working to make it a reality.

Make traffic, not money - that seems to be the mantra of many Web 2.0 sites. Yet, as many VC-backed companies start to explore exit opportunities, successful execution of the business model is key.

So how do you translate consumer adoption into hard dollars? Network effects are probably the single most important driver for the remarkable success of Web 2.0 properties...can these be used to fuel the revenue generation engine, and how?

Are the low CPM troubles of social networks a sign that advertising is not the solution? And what kind of content do consumers actually pay for? Where are the trade-offs between the different models?

These and other questions will be answered, along with a look at the current market situation and the future of monetization on the web.

New applications like Twitter, Facebook, Jaiku, and Pownce have rapidly emerged as the leaders in the exploding lifestreaming niche.

This networked form of communication has been compared to talking on a partyline, and the flow of updates, insights, and recommendations is having a big impact on how people perceive web sociality.

What are the long-term impacts of this new medium on media, business, and society?

The 2.0 web world is more than just embedded technology - it is a philosophy.

Companies who embrace this thinking are more flexible, agile, and innovative in their strategy and approach, but moving in this direction means rethinking structure, management style, workflow, and culture.

How teams are structured, educated, and implemented in your organization is key. Are you a design firm, individual freelancer, or corporation trying to migrate past 'old-school' thinking and move yourself, management, or team into a more progressive era?

Come hear how others have made innovation a priority - through carefully guided leadership and an environment that fosters creative thinking and collaboration.

Speakers :
-- Leisa Reichelt
-- Fred Oliveira
-- Matt Patterson

Microformats allow you to extend the limited semantics of HTML, thus allowing for a richer web of data. By embedding microformats into HTML it is possible to use the semantic meaning to extract unambiguous data from the web that can then be used in other applications.

Microformats focus on how people are already publishing their data online. This session focuses on the more technical aspects of microformats, how they interact with other Semantic Web technologies such as GRDDL and SPARQL, along with a look at browser plugins to detect microformats and browser integration.

There may be dozens of tools and technologies associated with Web 2.0 marketing, but underpinning all of them is a shift in philosophy, and one that requires a rethinking of many of the cornerstones of traditional marketing. Up for discussion are such basic principles as message control, data collection, and customer segmentation.

How do we benefit when we start to think of markets as conversations and reconsider transparency, customer loyalty, and access? How do we integrate conversational marketing with existing marketing programs and infrastructure? What does this mean in practice to Get Conversational?

Speakers :
-- Kathy Sierra
-- Ayelet Noff
-- Wolfgang Luenenbuerger
-- Darryl Feldman

Self-organizing teams, transparency, and leaderless organizations have captured the imagination of the business community, but the paradigm of traditional hierarchy still dominates. What seems to hold us back are the huge unknowns of change: what happens when you restructure around these new principles?

This session describes CoreMedia's adventures in tossing out their organizational chart, redefining roles and teams, and decentralizing decision-making. They have defined personnel and technical management as discrete areas, and all staff members are assigned to one of the three Competence Centers. The directors of these centers give staff regular feedback, foster personal development, manage the career models and also oversee the assignment of staff to projects based on their specialist skills. Projects themselves are offered as "invitations to tender" and in regular "Waterhole meetings" any member of the staff can present an idea to work on. These are just a few examples of the structures of this self-organized company. They've made some bold moves and have real-world results to share with you. But one result upfront - creativity has boosted throughout the company.

The second part of the session is an open discussion with attendees about what has worked in other organizations and the challenges and benefits of evolving and/or revolutionizing your organization. Attendees will receive the results of research on Enterprise 2.0 acceptance, challenges and tools in German companies.

Additional Speaker : Nicole Dufft