Tag : strategy
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Metaverse Marketing: Games and Virtual Worlds in Product Promotion
Analysts tell us that the market for in-game and virtual world advertising is expected to grow by a factor of ten in the next five years. But this is still a new frontier and marketers are confused about what's required to reach audiences in these worlds and what they can expect from investing in this area.
We'll look at the most common and the most creative approaches to reaching these cyber-citizens, highlight common pitfalls, and discuss how to measure the effectiveness of these programs.
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Web 2.0 Design Patterns, Models and Analysis
Many enterprises seek knowledge of the design patterns used by successful Web 2.0 companies.
This session starts with Tim O'Reilly's list of Web 2.0 examples and distills the abstract architectural patterns from behind the examples. By using the patterns notation, the core knowledge of the design principles is preserved in a template which can be reused in multiple contexts.
Duane will also show the evolution of the client server model into a 5-tier model based on the consistent concepts of most successful Web 2.0 patterns. The model serves as a useful starting point for anyone either designing business models or technology for Web 2.0. The Web 2.0 model is also used to illustrate a reference architecture.
This abstract set of technology components allows developers to start thinking about the types of technology decisions required for building Web 2.0 projects.