Status : editor-initiated

Speaker :
-- Don Tapscott

Design patterns for brochureware and editorial sites are well-established. In fact, they’re so simple and formulaic that even waterfall development processes can churn them out.

A producer has an idea, a designer mocks it up in Photoshop and then client-side types and engineers go all agile on its ass. But what happens when you’re pushing into web apps or social media? What happens when an absence of hierarchy makes left-hand navigation redundant? What do you do when design practice blurs into URLs and data structures, and where your service breaks the frame of the browser and start appearing in hardware, in desktop applications or on other people’s sites?

In this session, Tom will talk about new literacies that designers need to build things that are native to a web of data, the blurring and interplay between designers and developers and what it means to rapidly iterate in small multi-disciplinary teams to find the heart and soul of a new concept.

Analysts tell us that the market for in-game and virtual world advertising is expected to grow by a factor of ten in the next five years. But this is still a new frontier and marketers are confused about what's required to reach audiences in these worlds and what they can expect from investing in this area.

We'll look at the most common and the most creative approaches to reaching these cyber-citizens, highlight common pitfalls, and discuss how to measure the effectiveness of these programs.

Speaker :
-- Jesse James Garrett

Businesses are spending vast sums on Google AdWords and other pay-per-click engines every month, but don't spend equivalent energy optimizing their site for Google and the other search engines.

SEO won´t work instantly (as long as you´re playing by the rules given by the engines), but in the long term it can get you a lot of free traffic, if you can achieve great organic rankings.

When it comes to SEO, there are many myths floating around. The search engines tend to tell you what NOT to do, but won´t tell you what you really need to do in order to rank well in their search result-pages.

So what are the latest trends in Search Engine Optimization, and how will it develop in the next couple of years? Which strategies are black, grey and/or white hat, and can guarantee better rankings on a long term basis? What are the key success factors in developing a Search Engine Marketing Strategy? And how can you interweave all different forms of Search Engine Marketing to one complete strategy?

Speaker :
-- Blaise Aguera y Arcas

New websites don't exist in a vacuum any more. Users expect integration with the broad platform of Web 2.0.

Taking examples from the Ruby on Rails implementation of Dopplr (the social network for frequent travellers) this talk will show developers how to:
* Import social networks from popular sites like GMail, Twitter and Livejournal
* Integrate with Facebook
* Create and consume people and event data using Microformats
* Use OpenID not just for login but also to aggregate user information from OpenID providers like AIM and Livejournal
* Work with OAuth, the emerging open standard for API authentication

Many enterprises seek knowledge of the design patterns used by successful Web 2.0 companies.

This session starts with Tim O'Reilly's list of Web 2.0 examples and distills the abstract architectural patterns from behind the examples. By using the patterns notation, the core knowledge of the design principles is preserved in a template which can be reused in multiple contexts.

Duane will also show the evolution of the client server model into a 5-tier model based on the consistent concepts of most successful Web 2.0 patterns. The model serves as a useful starting point for anyone either designing business models or technology for Web 2.0. The Web 2.0 model is also used to illustrate a reference architecture.

This abstract set of technology components allows developers to start thinking about the types of technology decisions required for building Web 2.0 projects.

Everyone's doing it - the poster children for "Web 2.0" are built on top of the LAMP stack.

The next generation of web-based applications are built with free tools, with few people understanding the best way to scale these applications out. But patterns emerged very early on - all of these applications share some common architectural principles that seem to be working.

In this brief state-of-the-world, we'll look at the various approaches to scalable internet application architectures and what we can learn from them.

Given that the web is '95% Typography', why is most typography on the web so poor? For so long now, designers and developers have taken little time to learn the subtlety of good typographic design. But don’t worry, it’s not a black art; you just need to follow a few rules.

This presentation will take you through Five Simple Steps to improve your typography; type anatomy, types of typeface, choosing typefaces, size, space and weight, and basic typesetting.

What do game designers, neurobiologists, and filmmakers know about creating passionate users? How can we take better advantage of how the brain works to reach our users at a deep emotional level that inspires their enthusiasm and participation?

The latest research in cognitive science, brain chemistry, and psychology can help you figure out how to get attention and keep it.

We'll look at how to work around the brain's natural filters that keep your message from getting in. We'll explore the techniques game developers use to keep users engaged and wanting more, and how these techniques can be applied to virtually any kind of communication. Most importantly, we'll look at the lessons learned from the organizations and individuals who've succeeded at turning on the hearts and brains of their users. Whether you're looking to drive up the hits on your web site, increase membership and involvement, or build a passionate "fan" base around your product, service, or cause, the answer lies in reverse engineering the things for which people are passionate, and finding ways to implement those same attributes in what we offer.

The Future of Firefox

Speaker :
-- Tristan Nitot

Speaker :
-- Tim O'Reilly, CEO, O'Reilly Media

Microformats allow you to extend the limited semantics of HTML, thus allowing for a richer web of data. By embedding microformats into HTML it is possible to use the semantic meaning to extract unambiguous data from the web that can then be used in other applications.

Microformats focus on how people are already publishing their data online. This session focuses on the more technical aspects of microformats, how they interact with other Semantic Web technologies such as GRDDL and SPARQL, along with a look at browser plugins to detect microformats and browser integration.