Oliver Nitz

User's feedback entries

• Blogs, Social Networks and Podcasts: Corporate Communications 2.0

  Today's successful corporate communications and PR efforts are moving faster and faster towards the Web 2.0 channels of the day. Even some of the largest companies are using blogs, podcasts, videos - even Twitter and Jaiku - to reach customers, employees, and shareholders.

  Many of these efforts have had excellent results, others not so much. How does PR and corporate communications operate today, in a world full of direct communication with customers via web sites, email, blogs, and video?

  In order to use update your corporate communications plan, you need to consider corporate blogging practices that fit your company and situation, understand the variety of channel and tools available, and learn to blend the old with the new.

  Through a variety of corporate case studies, find out how businesses can use blogs and other forms of online communication to reach out and inform their customers, connect with their employees and their community, and create conversations and relationships that last.

  Oliver Nitz

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  Date

  03 Nov, 07 16:10

  Status

  editor-initiated