Jesse James Garrett

Jesse James Garrett is co-founder and President of Adaptive Path, a product experience firm based in San Francisco.

Jesse's tools and concepts have been published in more than a dozen languages and his book The Elements of User Experience is considered one of the seminal works on user-centered design.

He is internationally recognized as a leading product experience thinker and has been featured in publications such as The New York Times, The Wall Street Journal and Business Week. In 2006, Jesse received WIRED Magazine's Rave Award for Technology for coining the term Ajax.