adidas AG
The title and the synopsis of the conference sessions were attractive. However, it was very disappointing that there were almost no takeaways.
--> Most of the speakers were intent on establishing the fact on why the Web 2.0 is the big thing
--> Why people and companies should use it.
--> What led to Web 2.0
But there were no information on what Web 2.0 can do? How to harness the power of Web 2.0? How can it financially benefit corporations.
In short, a lot of hot air and beating on one's drum.
It would have otherwise been a complete waste of time had it not been for some very smart people that I met.