After having attended 4 days and 17 sessions I lefted this years event with a bit of scepticism... like in a vacuum. But after a few days and after having shared my learnings, inspirations and my outlook from the conference with friends, colleagues and likeminded, I've found some of the value-for-money I'd hoped for.
It's when you do your storytelling based on your experiences that it becomes clearer to see the perspective of the great power this media represents.
It can be expensive and hard work to climb a mountain, and it's not before you stop and take a view you know why you're doing it...
As a web marketing manager representing a large international manufacturing company I was quite surprised to meet several speakers and sessions only addressing or appreciating Entrepreneurs, VCs and Journalists. I spoke to at least 3-4 others who was left with the same impression.
An idea for the next Expo event could be to make sessions and key notes targeted directly to the attending segments. After all that's what Web 2.0 is all about... listen to the masses and give them what they demand.